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Research papers

Guiding creative people

What we have tried to do is to pull together some of the lessons we have learned, and to describe how we think research should be used to help create effective advertising.

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: David Cowan, Ross Barr
June 15, 1983
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Citation

Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/guiding-creative-people